Training

Flag Lane Marketing is driven

purely by the vision to help

small businesses grow.​

Marketing is only one of the keys to help your business achieve sustainable growth. Your business needs to be ready for a surge in customers and without robust and efficient systems and processes, your business will not be able to keep up with demand.

Flag Lane offers a range of courses to future proof your business.

FLAG LANE MARKETING

COURSE EXAMPLES

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For more information about the full range of courses, contact Flag Lane, the number one marketing agency in Ireland for small rural businesses.

How to build a marketing strategy

Duration: 5 full days

This may be stating the obvious but operating a business in a town or village is very different to running one in a vibrant city. And for this reason, your approach to marketing needs to be different as well. This course is designed to equip you with the knowledge and tools to aid you to develop a strong, robust and actionable marketing strategy for your small business including digital marketing.

Objectives & Learning Outcomes

This may be stating the obvious but operating a business in a town or village is very different to running one in a vibrant city. And for this reason, your approach to marketing needs to be different as well. This course is designed to equip you with the knowledge and tools to aid you to develop a strong, robust and actionable marketing strategy for your small business including digital marketing.

Those who complete this Course will be able to:

Conduct extensive market research

Implement 7 marketing pillars in your business strategy

Identify marketing opportunities

Design a 60 second elevation pitch specific for networking events

Optimise Social Media

Develop a robust, strong and actionable marketing strategy for their small Business

Course Content

DAY ONE: CREATING YOUR GAME PLAN

  • Identify your business goals
  • Set your social media marketing objectives
  • Define your target market
  • Set your social media goals
  • Define your unique selling point and the key messages we need to communicate
  • How to Conduct Extensive Market Research
  • 7 pillars of marketing

DAY TWO: OPTIMISE YOUR SOCIAL MEDIA FOOTPRINT

  • Optimise your social media profiles to increase your chances of converting visitors to followers and gaining visibility on Google
  • Ensure your channel URL’s have been secured and optimised
  • Conduct a landscape analysis (check out your competition)
  • Review and assess your page insights and post history to understand who is in your community and what content they engage with

DAY THREE: CREATE CONTENT THAT DRIVES RESULTS

  • Source and create inspiring content that will add value to your community
  • Maximise your opportunities to get the best organic reach in the news feed
  • Use tools such as Canva.com & Bit.ly & Buffer.com to customise your own content and track the results
  • Content Calendar usage and template
  • Learn how and when to use hashtags and page tagging

DAY FOUR: GET THE MOST OUT OF FACEBOOK & INSTAGRAM

  • Use this highly targeted and cost effective platform to communicate your message, build brand awareness
  • How to increase your community, promote your event, increase your leads and sales, gain subscribers and compliment other marketing activities
  • How and when to use the different style of Ad campaigns
  • How to use the targeting functionality to ensure you are talking to your relevant audience
  • How to set up the creative section for basic Ad campaigns
  • Best practice advertising tips and tricks

DAY FIVE: ALWAYS BE MARKETING

  • The power of networking and how to use it as marketing opportunity
  • CRM
  • Email Marketing
  • Sales Strategies
  • Overcoming objections and closing deals
  • How to stay positive in your new role as an entrepreneur
  • The connection between marketing and customer experience.

How to set up a drip campaign

Drip marketing is an always-on marketing workhorse that maintains the marketing, nurturing, and selling essential to your success. Follow these 5 steps to set up and manage your drip campaign:

Objectives & Learning Outcomes

Choose your trigger. What specific action or date will your drip campaign be based on?

Identify your audience(s). For example, will your “first purchase” drip campaign go to all new audience members, or only those whose purchase is over, say, €100?

Craft your message for each email. Your drip campaign emails don’t need to be long, but they definitely need to be consistent with your brand

Measure and adjust based on performance. The right measurement for your campaign will be based on the type of email you send, its audience, and other factors. Monitor how your various emails are working, their click rates and conversion rates, and be prepared to make tweaks based on what you learn

Maintain your drip emails. The copy you use may go out of date as your offerings evolve; review all your drip campaigns periodically to be sure they don’t go stale

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